By Kathey Porter
African-American ladies proceed to excel and form society throughout industries. This e-book highlights numerous African American ladies marketers and leaders, acknowledges them for his or her enterprise acumen, examines how they creatively solved enterprise demanding situations and pointed out possibilities to develop and maintain their businesses.
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Extra resources for 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership
Dr. Lisa hopes that when she leaves this earth, she will have left behind a positive legacy and a child who feels beautiful. This thought is what drives her to get up every morning and hope that if one little girl looks in the mirror and is happy about who she is because she played with a Positively Perfect™ Doll, then she’s done her work. Dr. Lisa strongly believes that “play” helps strengthen little girls to deal with life’s issues. If they can find positive reinforcement in a toy, then hopefully those good thoughts— thoughts about themselves, and others—will transfer to their day-to-day thinking when it comes to their self-esteem.
This was a first and made them distinctive within the industry. As imitation is the biggest form of flattery, she soon found that people were watching and taking notes. Consultants Do Not Always Know What’s Best for Your Brand Although the landscape changed tremendously after Monif first started, there was still a lot of work to do. Showing a plus-sized woman as sexy, contemporary, fashion forward, and owning the room were concepts that were foreign to this market. She found that, despite the success that she had achieved, there were those who still wanted to discount the viability of the market and this consumer.
African American women own fully 49 percent of all African American–owned firms, employ 28 percent of the workers employed by African American– owned firms, and contribute 29 percent of the revenue generated by African American–owned businesses. Since 1997, the number of African American women-owned firms has grown by 296 percent, employment has risen 70 percent, and revenues have climbed 265 percent—in comparison with 68 percent firm growth among all women-owned firms, 11 percent employment growth among all women-owned firms, and 72 percent revenue growth among all women-owned firms.
50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership by Kathey Porter